About Us

About Us

A total commitment to small pets underpins everything Supreme Petfoods does. From product development to sponsoring the Small Animal Advisory Service, Supreme cares about small animals. This is why the company works with veterinary and nutritional experts who are dedicated to studying small animals. Their know-how is then integrated into all Supreme’s activities. The aim is to ensure that you, as a customer, are given all the support possible to confidently feed and look after your animals.

History
Supreme Petfoods was the first manufacturer to recognise the need for, and then produce, species-specific foods for small animals. It launched Russel Rabbit in 1991, the first specialist food for small animals in Europe, and since then it has continuously expanded its range of specialist petfoods. The company aims to develop products specifically suited to all of the most popular small pets, at all stages in their life.
 
Dedicated to Excellence
Because Supreme cares about small animals, it is dedicated to achieving the highest standards in all its activities. This starts with researching the needs of small animals which involves vet and food specialists who constantly review the latest in small animal welfare. It continues with production, which, wherever possible, operates to the same requirements as apply to the preparation for human food.  Every production line is dedicated. This means vegetarian food is prepared in a dedicated meat-protein free environment. The final step in the process is traceability all the way to purchase. This means that when you go shopping, you can be assured that every possible effort has been made to ensure the food you feed your pet is excellent in every way.